#JTB

Total 2 articles

Declining bar chart overlaid on a Japanese airport terminal background

Japan Foreign Visitors Forecast 2026: A 3% Drop as China Tensions Rise

JTB predicts a 3% decline in Japan foreign visitors forecast for 2026, totaling 41.4 million. Rising tensions with China are cited as the primary reason.

Jan 8, 2026

EconomyEN

Japan Inc. Bets on Medical Tourism as New High-Margin Growth Engine

Railway operator Keikyu and travel agency JTB are launching a medical tourism pilot near Haneda Airport, eyeing a full launch by FY2026. We analyze the investment case, market opportunity, and risks in Japan's new high-value tourism strategy.

Dec 22, 2025