#JTB
Total 2 articles
EconomyEN
Japan Foreign Visitors Forecast 2026: A 3% Drop as China Tensions Rise
JTB predicts a 3% decline in Japan foreign visitors forecast for 2026, totaling 41.4 million. Rising tensions with China are cited as the primary reason.
EconomyEN
Japan Inc. Bets on Medical Tourism as New High-Margin Growth Engine
Railway operator Keikyu and travel agency JTB are launching a medical tourism pilot near Haneda Airport, eyeing a full launch by FY2026. We analyze the investment case, market opportunity, and risks in Japan's new high-value tourism strategy.