#JTB
Total 2 articles
EconomyEN
Japan Foreign Visitors Forecast 2026: A 3% Drop as China Tensions Rise
JTB predicts a 3% decline in Japan foreign visitors forecast for 2026, totaling 41.4 million. Rising tensions with China are cited as the primary reason.
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SP
Seoyeon Park
EconomyEN
Japan Inc. Bets on Medical Tourism as New High-Margin Growth Engine
Railway operator Keikyu and travel agency JTB are launching a medical tourism pilot near Haneda Airport, eyeing a full launch by FY2026. We analyze the investment case, market opportunity, and risks in Japan's new high-value tourism strategy.
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SP
Seoyeon Park