#AdTech
Total 3 articles
EconomyEN
Meta Instagram Reels Ad Share 2025: Short-form Now Powers Over Half of All Ads
In 2025, Meta's Instagram Reels ad share surpassed 50%. Driven by AI recommendations, the short-form format now dominates the platform's ad volume. Read the full analysis.
TechEN
Liftoff Mobile IPO Filing: Blackstone-Backed AdTech Player Eyes $400 Million Raise
Liftoff Mobile, backed by Blackstone and General Atlantic, has filed for its 2026 IPO. With $519M in revenue and $1.85B in debt, the ad-tech firm aims for a $400M raise.
PRISM by Liabooks
PRISM
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