#&TEAM
Total 4 articles
&TEAM's 'We on Fire' debuted on the Billboard 200 for the first time. Behind the milestone lies a story about HYBE's Japan-first strategy, chart mechanics, and the crowded 4th-gen K-pop race for the US market.
&TEAM's triple platinum, RIIZE and TXT's latest RIAJ certifications reveal how K-pop is navigating the world's last major physical music market—and what that strategy costs.
HYBE group &TEAM's TikTok for the B.LEAGUE theme song 'OTAKEBI' is facing major ridicule. Read about the fan backlash and the clash between idol and sports culture.
PRISM by Liabooks
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&TEAM and TXT have earned Triple and Double Platinum certifications from the RIAJ in December 2025, with &TEAM's 'Back to Life' surpassing 750,000 units.
