Why &TEAM’s New TikTok for ‘OTAKEBI’ is Facing Backlash from Fans

A professional sports theme song is making waves for all the wrong reasons. A recent TikTok post featuring HYBE Labels Japan group &TEAM has sparked widespread ridicule across social media platforms, leaving fans and casual viewers divided over the group's latest promotional style.

The &TEAM OTAKEBI TikTok Controversy Explained

The controversy stems from the song 'OTAKEBI,' a collaboration between GRe4N BOYZ and &TEAM. The track was officially selected as the theme song for the B.LEAGUE 2025-26 Season, marking a significant milestone for the league's 10th anniversary. However, the promotional content uploaded to the group's official account hasn't landed as intended.

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Viewers on platforms like X and TikTok have pointed out that the choreography and facial expressions in the video feel 'cringe-worthy' and out of sync with the competitive spirit of basketball. Critics argue the performance feels forced, while loyal supporters claim the backlash is exaggerated and typical of internet 'hate trains.'

A Clash of Brand Identities

Marketing experts suggest this is a classic case of identity mismatch. While HYBE aims to blend J-pop and K-pop aesthetics, applying idol-style 'fan service' gestures to a gritty sports anthem can alienate the general public. Despite the online noise, the video has already garnered thousands of views, proving that even negative viral attention is still attention.