K-Coffee Goes Big: {keyword: Mammoth Coffee} Shakes Tokyo with {stat: 400-Yen} Brews

Twice the coffee for half the price. A new war is brewing in Tokyo's coffee scene as South Korean chain Mammoth Coffee shakes up the market with its aggressive high-value strategy.

Mammoth Brews at Miniature Prices

According to reports from Nikkei, the newcomer is winning over local fans in Tokyo with its signature 940ml iced Americano, priced at a staggering 400 yen. It's a bold move that directly challenges established Japanese players who have traditionally offered smaller portions at premium price points.

Exporting the Volume-Driven Model

The chain's expansion signals the export of the volume-based business model that redefined the Korean cafe industry. As Japanese consumers face rising living costs, their preference is shifting toward value-for-money offerings. This trend has allowed Mammoth Coffee to gain traction quickly in competitive districts.