實體逆襲！韓國大創斥資擴建大型門市 正面迎戰Temu低價浪潮
韓國零售龍頭大創（Daiso）為反擊中國電商Temu的低價競爭，正積極擴張大型實體店並投資物流。本文分析其如何利用線下體驗與高性價比商品鞏固市場。
面對中國電商巨頭Temu與AliExpress（全球速賣通）的強勢壓境，韓國平價零售龍頭「亞성大創」（Asung Daiso）正採取正面反擊。公司已著手擴大大型實體門市網絡並投資物流設施，企圖以「線下體驗」結合高性價比商品，吸引飽受通膨之苦的消費者。
根據《日經亞洲》報導，大創的核心策略是強化實體店的獨特優勢。當電商平台猛打線上低價時，大創反其道而行，將賭注押在能讓顧客親手觸摸、感受產品的購物體驗上。公司近期推出的聯名商品，例如僅售3至4美元的刷毛外套，已成功創造話題，凸顯其物超所值的市場定位。
此番戰略佈局，旨在應對中國電商在韓國市場的迅速崛起。Temu等平台憑藉驚人的價格優勢，正快速侵蝕市場份額，對本土零售商構成嚴峻挑戰。大創的應對之道並非陷入純粹的價格戰，而是雙管齊下：一方面強化物流，確保供應鏈效率；另一方面則將實體店的「即時滿足」與「尋寶樂趣」打造成難以被線上模式取代的核心競爭力。
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