Shinsegae and Alibaba Sign 1 Trillion Won Deal to Take K-Products Global

A 1 trillion won gateway to global markets has just opened for South Korean sellers. Shinsegae Group and Chinese e-commerce giant Alibaba Group Holding signed a major agreement on January 5, 2026, to exponentially expand overseas sales channels for competitive South Korean products.

Shinsegae Alibaba Partnership 2026: Targeting 1 Trillion Won in Transactions

Under the new memorandum of understanding (MOU), the two retail titans aim to achieve more than 1 trillion won ($691 million) in annual transactions through their partnership within five years. The deal was formalized during a Korea-China business forum in Beijing, held alongside summit talks between President Lee Jae-myung and Chinese President Xi Jinping.

Shinsegae Group will take the lead in identifying high-quality domestic products and recruiting sellers. Meanwhile, Alibaba International will provide its massive e-commerce infrastructure and leverage AI-based translation services to help Korean businesses overcome the linguistic and operational hurdles of going global.

A Global Network Spanning 200 Countries

The expansion strategy is remarkably specific. Initial efforts will focus on South Asia via the Daraz platform and Southern Europe—specifically Spain and Portugal—through Miravia. Eventually, the partnership will extend its reach to China and over 200 countries where Alibaba currently operates.