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NewJeans Danielle Contract Termination by ADOR Sparks Global Fandom Outcry

2 min readSource

ADOR has terminated NewJeans Danielle's contract, leading to a legal battle and a massive backlash from the fandom, Bunnies. Discover the details behind this industry-shaking move.

The K-pop industry's high-stakes power struggle just took a shocking turn. ADOR has officially terminated its exclusive contract with NewJeans member Danielle. Citing difficulties in continuing their working relationship, the agency notified the idol of her exit while simultaneously announcing plans to hold former CEO Min Hee-jin and one of Danielle's family members legally accountable for the ongoing dispute.

The ADOR-Danielle Contract Termination Scandal

The decision comes after months of internal friction within HYBE's multi-label system. ADOR claims that the delayed return of NewJeans and the escalation of the conflict were significantly caused by Min Hee-jin and certain parties close to the artist. By singling out Danielle, the agency has effectively fractured the group's five-member lineup, despite the members' public desire to stay together.

Bunnies Strike Back: Claims of Unilateral Disbandment

The group’s global fandom, Bunnies, didn't take the news sitting down. In a blistering official statement, they condemned Bang Si-hyuk and ADOR for what they call an "outrageous attempt" to tear the group apart. Fans pointed out that the agency stalled for over 40 days before issuing a selective termination notice, which they view as a calculated move to divide and conquer the group's high IP value.

The backlash is escalating into organized action. From online hashtag campaigns to truck protests and potential boycotts, fans are demanding the liberation of all NewJeans members. Many netizens argue that removing Danielle while keeping others under contract is an act of deception toward the courts and the public.

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