#NewJeans

Gallup Korea's latest poll reveals BTS and NewJeans as top singers of the year, despite BTS's group hiatus. An analysis of enduring fandom power and the rise of a new generation in K-Pop.

NewJeans, aespa, BTS, and BLACKPINK’s Rosé have secured new Triple Platinum and Gold certifications for streaming from the RIAJ, cementing K-Pop's dominance in Japan's digital music scene.

NewJeans' Danielle's unpublicized volunteering is more than a good deed—it's a masterclass in brand authenticity and the future of fan-driven PR. PRISM analyzes.

Police clear Min Hee Jin of breach of trust, but HYBE's appeal signals a prolonged war. Our analysis on the future of K-Pop's multi-label system.

Min Hee Jin's legal win over HYBE is not the end. Our analysis reveals the deeper crisis threatening K-Pop's corporate model and the future of NewJeans.

Min Hee Jin's new label OOAK is launching a boy group, not a NewJeans rival. Our analysis breaks down this strategic pivot in the K-Pop creator economy.

Min Hee Jin's lawsuit against HYBE is more than a legal dispute. It's a critical stress test for K-Pop's corporate model and the valuation of creative genius.

An artist's casual mention of NewJeans sparked a global fan backlash. We break down why this moment went viral and what it says about modern fandom.

A K-pop artist mentioned superstar group NewJeans, and the internet exploded. We break down why this went viral and what it says about modern fandom culture.

A K-pop artist mentioned superstar group NewJeans, and the internet exploded. We break down why this went viral and what it says about modern fandom culture.

NewJeans fans sent protest trucks to support their idols, but it backfired spectacularly. We break down why the internet is calling them 'shameless'.