Sales Doubled in 2025: Why the 2026 Lucid Air Touring is Winning Over Luxury Buyers
Lucid Motors' sales doubled in 2025. Explore the journey of the 2026 Lucid Air Touring, the impact of Saudi funding, and the upcoming Earth SUV in this tech-focused review.
Life as a startup carmaker is notoriously difficult, but Lucid Motors seems to have finally found its rhythm. After a series of delays and funding scares, the company reported that its sales more than doubled in 2025. This surge suggests that the brand's long-term strategy of prioritizing in-house technology is finally paying dividends.
2026 Lucid Air Touring and the Path to Stability
The journey hasn't been easy. Since the first prototype debuted in 2017, Lucid faced severe funding gaps until Saudi Arabia's sovereign wealth fund injected $1 billion in late 2018. This capital allowed for the construction of its factory, but subsequent pandemic-related supply shortages pushed back the initial delivery timelines. Today, with the 2026 Lucid Air Touring on the road, the company has proven it can deliver high-performance luxury at scale.
Expanding the Fleet: From Gravity to Earth
The Air sedan is no longer alone. It has been joined by the Gravity SUV, and the company is already teasing a more affordable midsize SUV named Earth. This expansion into different segments is critical for Lucid to maintain its momentum and compete with established luxury titans.
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