Lego Smart Brick Wins Best in Show at CES 2026: Immersive VR Demo Revealed
Discover why the Lego Smart Brick won Best in Show at CES 2026. Watch the 15-minute immersive VR180 demo and explore the future of smart toys.
The toy of the future just secured its crown. At CES 2026, the Lego Smart Brick won the prestigious Best in Show award, leaving both tech enthusiasts and industry analysts in awe of its capabilities.
Why the Lego Smart Brick Dominated CES 2026
According to reports from The Verge, the win follows an expert demonstration by Lego designer Maarten Simons. The smart brick isn't just another accessory; it's an integrated hardware upgrade that brings traditional play into the digital era. While official pricing remains unannounced, the industry impact is already significant.
A 15-Minute Immersive Deep Dive
Sean Hollister of The Verge provided a virtual pass to the demo, filming a 15-minute uncut VR180 video. Using a modded Qoocam Q3 Ultra, the video captures spatial stereoscopic 3D footage that can be experienced through headsets like the Meta Quest or via interactive touch controls on flat screens.
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