Justin Sun Says 'Keep Going' as Tron Inc Stacks $540M in TRX

While most crypto assets bleed red this year, one token stands remarkably resilient. Tron (TRX) has dropped just 1.3% compared to bitcoin's brutal 19% decline. Behind this relative strength lies an unusual public endorsement from founder Justin Sun: "keep going."

The $540 Million Bet on TRX

Nasdaq-listed Tron Inc announced Wednesday it purchased 175,507 TRX tokens at an average price of $0.28, investing just over $49,000 in the latest buy. This brings the company's total TRX holdings to 679.9 million tokens worth approximately $540 million.

Sun's simple two-word endorsement on X wasn't just casual commentary—it was a public stamp of approval for a strategy that mirrors MicroStrategy's pioneering bitcoin treasury playbook. Tron Inc, formed through a reverse merger between SRM Entertainment and a Tron-related entity, is positioning itself as the TRX equivalent of Saylor's bitcoin accumulation machine.

The company has made clear its intention to keep growing its TRX stash, framing each dip as an opportunity to "enhance long-term shareholder value." But this raises an intriguing question: when does strategic accumulation become market manipulation?

Defensive Haven or Artificial Support?

TRX peaked near 45 cents in 2024 before retreating to current levels around 28 cents. Yet its 1.3% year-to-date decline pales next to bitcoin's 19% drop and broader crypto market weakness. Some analysts are already labeling TRX a "defensive haven asset" within crypto.

But there's a crucial difference between TRX and traditional safe havens. While gold or treasury bonds derive their defensive properties from fundamental economic factors, TRX's resilience appears closely tied to corporate buying pressure. Tron Inc's systematic accumulation creates a floor of institutional demand that doesn't exist for most altcoins.

The Founder's Dilemma

Public endorsements from founders create a fascinating dynamic. Sun's "keep going" carries weight precisely because he's not just any crypto influencer—he's the architect of the Tron ecosystem. His words can move markets, but they also blur the line between leadership and market influence.

For retail investors, this presents a puzzle. Does Sun's public support signal genuine confidence in TRX's long-term prospects, or is it an attempt to prop up prices through corporate buying and social media influence? The answer likely lies somewhere between both extremes.

Compare this to Michael Saylor's approach with bitcoin. While Saylor is vocal about bitcoin's merits, he's promoting a decentralized asset he didn't create. Sun, by contrast, is endorsing accumulation of a token intrinsically linked to his own project's success.