How Starship and RBW are Challenging the HYBE Dominant K-pop Big 4
Explore how Starship Entertainment and RBW are challenging the dominance of the K-pop Big 4, including HYBE and SM, with the massive success of groups like IVE.
Is the K-pop 'Big 4' monopoly finally cracking? While HYBE, SM Entertainment, JYP Entertainment, and YG Entertainment have long held the crown, a new wave of challengers is proving that you don't need a massive conglomerate behind you to top the charts.
HYBE and the Evolution of the Big 4 Monopoly
According to Koreaboo, despite the global clout of the 4 major giants, other companies have successfully made a name for themselves. Starship Entertainment stands out as a prime example. Having debuted powerhouse groups like MONSTA X and the global sensation IVE, Starship has carved out a significant market share that rivals the traditional majors.
The success of IVE particularly highlights a shift in industry dynamics. Another notable player is RBW, established in March. These agencies don't just survive; they thrive by focusing on distinct artistic identities that resonate with Gen Z and Alpha fans worldwide.
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