Gallup Korea Unveils 2025's Most-Loved Artists, Revealing a Nation's Divided Playlist
Gallup Korea has announced its 2025 survey results for the most beloved singers and songs. Discover what the data, split between two key age groups, reveals about K-pop and music trends in Korea.
Gallup Korea has officially released its highly anticipated annual survey results, naming the most beloved singers and songs of 2025. This poll is widely regarded as a definitive measure of public sentiment in South Korea, offering a unique glimpse into the nation's musical tastes beyond fandom-driven charts.
According to the polling organization, the survey was conducted nationwide (excluding Jeju island) over three rounds in July, September, and November 2025. A total of 5,148 respondents participated, with the results segmented into two key age demographics: ages 13–39 and ages 40 and above.
This generational divide is the most compelling aspect of the annual report. It consistently highlights the different musical worlds these two groups inhabit. While younger audiences gravitate towards globally dominant K-pop acts and viral hits, the older demographic often prefers trot singers and established ballad icons, showcasing the diverse landscape of popular music in Korea.
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