SM NEXT 3.0 2026 Future Strategy Unveiled: The Global Blueprint
SM Entertainment unveils its SM NEXT 3.0 2026 Future Strategy, focusing on global expansion and enhanced artist protection. Explore the next chapter of SM.
SM Entertainment is doubling down on its future. The K-pop pioneer just released its two-part series, SM NEXT 3.0: 2026 Future Strategy, laying out a comprehensive roadmap for the next chapter. It's a bold move that signals a shift from establishing systems to aggressive global scaling by 2026.
Inside the SM NEXT 3.0 2026 Future Strategy
The core of the new strategy revolves around optimizing intellectual property (IP) and strengthening SM's presence in key international markets. According to the announcement, SM Entertainment plans to accelerate the debut of localized groups in North America and Japan. They aren't just sending artists abroad; they're building infrastructure to produce K-pop inspired talent locally.
Prioritizing Artist Safety and Legal Protection
For fans, the focus on artist welfare is a significant highlight. SM announced that they've bolstered their legal teams to combat malicious online behavior and misinformation. It appears the company is making online safety a central pillar of its corporate governance, aiming to create a healthier environment for its stars to thrive.
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