BTS Dominates December 2025 Star Brand Reputation Rankings to Close the Year

BTS just closed out 2025 on top. According to the Korean Business Research Institute, the group secured the No. 1 spot in the December 2025 Star Brand Reputation rankings, proving their untouchable status in the industry once again.

Inside the December 2025 Star Brand Reputation Rankings

The rankings are the result of a massive big data analysis conducted between November 30 and December 30, 2025. The institute tracked consumer participation, media coverage, interaction, and community awareness indexes to determine which stars carried the most weight this month. BTS continued their reign, fueled by consistent global interest and high social media engagement.

Data Behind the Hype

While many stars see a spike during promotional cycles, the data shows that BTS maintains a steady baseline of interaction that few can match. According to reports from Soompi, the interaction index for BTS remained remarkably stable throughout the final quarter of the year, even as new groups surged in popularity.