BTS Jimin Dominates January 2026 Idol Brand Reputation Rankings

Solo power remains unmatched. BTS's Jimin has secured the top spot in the idol individual brand reputation rankings for January 2026, proving his enduring influence in the global music scene despite the group's current chapter.

Analyzing the January 2026 Idol Brand Reputation Data

According to the Korea Corporate Reputation Research Institute, the analysis was conducted using a massive pool of 160,367,806 pieces of brand big data. The institute tracked the digital footprints of 1,730 individual idols from December 22, 2025, to January 22, 2026. This comprehensive study measures consumer engagement, media coverage, communication, and community awareness.

• Rank 1: Jimin (BTS)
• Rank 2: Jennie (BLACKPINK)
• Rank 3: Jang Wonyoung (IVE)

Titans of the Industry Maintain Their Grip

Following closely behind Jimin are BLACKPINK's Jennie and IVE's Jang Wonyoung. The report highlights that these artists don't just lead in popularity but also in the quality of consumer interaction. The institute's sentiment analysis indicates high positive ratios for all three, driven by their active solo endeavors and luxury brand partnerships.