BTS Boy With Luv Hits 1.9 Billion Views, Continuing YouTube Dominance in 2026
BTS's 'Boy With Luv' (feat. Halsey) surpassed 1.9 billion views on YouTube on Jan 4, 2026. Learn about this milestone and the group's ongoing digital legacy.
1.9 billion reasons why BTS remains the king of YouTube. On January 4, 2026, at approximately 2:50 p.m. KST, BTS's 2019 masterpiece "Boy With Luv" (feat. Halsey) officially surpassed 1.9 billion views on YouTube. According to reports from Soompi and global music trackers, it's the second music video from the group to reach this massive milestone.
The Legacy of BTS Boy With Luv 1.9 Billion Views
This achievement makes "Boy With Luv" the second Korean boy group music video ever to hit the 1.9 billion mark, following their English-language megahit "Dynamite". Released in April 2019, the track features American singer Halsey and served as a pivotal moment for BTS’s global crossover success, blending catchy melodies with a signature pastel aesthetic that defined a K-pop era.
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