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K-Pop's Vanishing Ink: The High-Stakes Art of Idol Image Control
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K-Pop's Vanishing Ink: The High-Stakes Art of Idol Image Control
Dispatch's 2026 New Year Reveal: K-Pop's Annual Data Goldmine & Fan Economy Barometer
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Dispatch's 2026 New Year Reveal: K-Pop's Annual Data Goldmine & Fan Economy Barometer

PRISM analyzes Dispatch's annual K-Pop couple reveal, connecting fan speculation to data insights, media power, and the evolving economics of celebrity in the global K-Pop industry.

K-Influencer's Narcotics Scandal: A Wake-Up Call for K-Culture's Digital Frontier
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K-Influencer's Narcotics Scandal: A Wake-Up Call for K-Culture's Digital Frontier

A deep dive into how YouTuber Short Mouth Sun's narcotics investigation signals a critical shift in K-Culture's creator economy, impacting brands, platforms, and regulatory oversight.

MMA 2025: G-Dragon's Reignition & Jennie's Solo Ascendancy Reshape K-Pop's Future Blueprint
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MMA 2025: G-Dragon's Reignition & Jennie's Solo Ascendancy Reshape K-Pop's Future Blueprint

Melon Music Awards 2025 saw G-Dragon and Jennie dominate. Discover how these wins signal K-Pop's strategic shift toward legacy IP and solo artist branding.

The aespa Algorithm Glitch: Why Their Red Carpet 'Fail' Signals a Deeper Crisis
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The aespa Algorithm Glitch: Why Their Red Carpet 'Fail' Signals a Deeper Crisis

aespa's mismatched MMA red carpet look is more than a fashion faux pas. It's a symptom of a strategy crisis at SM Entertainment, revealing cracks in K-pop's branding.

Beyond the Red Carpet: How a Single Rumor Signals a New Era of K-Pop Corporate Warfare
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Beyond the Red Carpet: How a Single Rumor Signals a New Era of K-Pop Corporate Warfare

An analysis of how rumors surrounding aespa's Winter and BTS's Jungkook reveal deep shifts in K-Pop's corporate strategy, fan power, and digital brand risk.

EXO D.O.'s Two-Event Gambit: The New Calculus of Celebrity Brand Value
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EXO D.O.'s Two-Event Gambit: The New Calculus of Celebrity Brand Value

EXO's D.O. juggled the Melon Music Awards and a wedding, setting a new standard for celebrity brand management. Our analysis explores the strategic value.

Korea's New Power Couple: Why the Shin Min-a & Kim Woo-bin Wedding is a Multi-Million Dollar Brand Merger
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Korea's New Power Couple: Why the Shin Min-a & Kim Woo-bin Wedding is a Multi-Million Dollar Brand Merger

Beyond the vows, the union of K-Drama stars Shin Min-a & Kim Woo-bin is a strategic brand merger with major implications for Netflix and the global content industry.

The Minyoung Doctrine: How a Bikini Post Signals a Power Shift in K-Pop's IP War
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The Minyoung Doctrine: How a Bikini Post Signals a Power Shift in K-Pop's IP War

BB Girls' Minyoung's viral photos aren't just about looks. It's a strategic move in K-Pop's creator economy, signaling a shift in artist IP and brand control.

NCT WISH's MMA Absence: A Micro-Fracture in K-Pop's High-Stakes Growth Engine
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NCT WISH's MMA Absence: A Micro-Fracture in K-Pop's High-Stakes Growth Engine

One member's sick day is more than a fan update. It's a signal of operational risk in K-Pop's high-intensity business model. PRISM analyzes the impact.

Beyond the Algorithm: Why NewJeans' Danielle's Volunteering is a Masterclass in Brand Strategy
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Beyond the Algorithm: Why NewJeans' Danielle's Volunteering is a Masterclass in Brand Strategy

NewJeans' Danielle's unpublicized volunteering is more than a good deed—it's a masterclass in brand authenticity and the future of fan-driven PR. PRISM analyzes.

Beyond the Finale: How 'Moon River' Redefines the Economics of K-Drama Stardom
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Beyond the Finale: How 'Moon River' Redefines the Economics of K-Drama Stardom

The 'Moon River' finale is more than a TV event. It's a case study in managing Hallyu star power, IP lifecycles, and the unique risks of the Korean market.