K-Culture

The MMA 2025 red carpet isn't just fashion. It's a battleground for brand deals, tech innovation, and K-Pop's global economic influence. PRISM analyzes.

Beyond the stats, the Padres' signing of KBO star Song Sung-mun is a masterclass in global talent arbitrage and data-driven scouting. Here's why it matters.

Lee Kang-in's injury is more than a setback for PSG and South Korea. It's a critical stress test on the billion-dollar model of sports commercialization.

TVING's K-drama 'Villains' isn't just a show; it's a strategic move using veteran A-list actors to challenge Netflix's dominance in the streaming wars.

An analysis of how 'Dynamite Kiss's' character arcs signal a strategic shift in K-Drama storytelling, driven by global audience data and market demands.

KBS's 'Love Track' is more than a romance. It's a strategic move to atomize content, test IP, and compete with Netflix and TikTok. PRISM analyzes.

Analysis of how K-Pop star IVY's use of YouTube to debunk a rumor signifies a major power shift from traditional media to creator-led narrative control.

Former Lovelyz star Mijoo reveals a pre-debut scam, exposing the dark side of the K-pop trainee system and its risks for artists and investors.

ENHYPEN Sunoo's ₩50M donation is more than charity. It's a strategic K-Pop masterclass in building authentic fandoms and redefining artist influence.

MBC's 'Moon River' hitting a ratings peak isn't just news, it's a signal. Discover the new K-drama success formula in a streaming-dominated world.

Netflix's 'The Great Flood' is more than a film; it's a strategic test for director Kim Byung Woo before he helms the massive 'Omniscient Reader' franchise.

BTS's Jimin tops brand rankings while enlisted, a case study in digital relevance. Our analysis reveals why this changes the game for K-Pop investments.