Amazon's Fire TV Stick 4K is Back to its All-Time Low Price of $9.99

Amazon is dropping the price of its newest Fire TV Stick 4K Select to an all-time low of just $9.99. As of Dec. 22, shoppers can get the device for 75% off its usual $39.99 list price by applying the on-page coupon code HOL4KFTV.

The company seems determined to get its latest streaming stick into as many homes as possible this season. This massive $30 price drop first appeared before Black Friday and has reappeared sporadically throughout December. There's no telling how long it will stick around this time, so acting fast is recommended.

The Fire TV Stick 4K Select is the most affordable option in Amazon's lineup to deliver vibrant 4K quality with HDR10+ support. A key feature is its new, ultra-responsive operating system called Vega. While we haven't tested it ourselves, it's a welcome upgrade, as previous versions could feel a bit laggy.

Its plug-and-play design instantly brings all your favorite streaming apps, like Peacock and Prime Video, into one place. You can press and ask Alexa to find content, and the stick also offers support for services like Xbox Game Pass, Amazon Luna, and various VPNs, including NordVPN.

PRISM Insight: This $9.99 price tag isn't about selling hardware; it's a gateway strategy to lock users into the Amazon ecosystem. By practically giving the device away, Amazon is acquiring long-term customers for its services like Prime Video, Luna, and Alexa. The faster Vega OS is crucial, making that ecosystem stickier and keeping users engaged for longer.

While it doesn't feature higher-end tech like Dolby Atmos or Vision, it's a remarkably advanced streaming device for its price. For just ten bucks, it delivers far more value than you'd expect.