X Corp is suing to block a new 'Twitter', but the lawsuit reveals a deeper truth: the strategic failure of the X rebrand and the enduring power of a brand Musk tried to kill.
Amazon's Alexa.com is live, but it's not about a new website. It's a strategic retreat and a last-ditch effort to survive in the age of ChatGPT. Here's our analysis.
X's legal fight over the 'Twitter' trademark is more than a lawsuit—it's a public admission of a costly, self-inflicted rebranding blunder by Elon Musk.
Original analysis on why the AI data center boom is causing a memory chip shortage, leading to higher smartphone prices and a market shake-up in 2026.
Slope's AI lending on Amazon, backed by JPMorgan, is more than a new feature. It's a fundamental shift in finance where proprietary data becomes the ultimate asset.
Waymo is dominating the robotaxi market, but the real story is the strategic battle against Amazon's Zoox and Tesla. Our expert analysis explains why.
Ford is scaling back the all-electric F-150 for a range-extended model. Our expert analysis explains why this isn't an EV failure, but a genius strategic pivot.
AWS CEO Matt Garman reveals a strategy focused on enterprise AI infrastructure, not consumer hype. Here's why Amazon's 'boring' approach could win the AI war.
Google is merging Android and ChromeOS into Aluminium OS. PRISM analyzes why this isn't just a new OS, but a final, high-stakes bet against Apple and Microsoft.
BBVA's deal to deploy ChatGPT to 120,000 staff is more than a tech upgrade. Our analysis shows it's a strategic gambit to become the world's first AI-native bank.
BNY Mellon is arming 20,000 employees to build custom AI agents. This is more than a tech upgrade—it's a strategic revolution that redefines the enterprise AI playbook.
Apple's new Watch lineup isn't an iterative update; it's a strategic pivot. Discover why the entry-level SE is now the most important smartwatch Apple sells.