#trademark law

X Corp is suing a startup for using the 'Twitter' name. Our analysis reveals why this legal fight is a symptom of a massive, self-inflicted branding failure.

X Corp is suing to block a new 'Twitter', but the lawsuit reveals a deeper truth: the strategic failure of the X rebrand and the enduring power of a brand Musk tried to kill.

X's legal fight over the 'Twitter' trademark is more than a lawsuit—it's a public admission of a costly, self-inflicted rebranding blunder by Elon Musk.