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Did Rachel McAdams Audition for Survivor? The Truth Behind Her Viral 'Audition Tape'
ViralEN
Did Rachel McAdams Audition for Survivor? The Truth Behind Her Viral 'Audition Tape'

A viral 'audition tape' appears to show actress Rachel McAdams applying for the reality show 'Survivor'. But is it real? We uncover the truth behind the video—a clever marketing stunt for her new movie.

This Golden Retriever 'Lawyer' Is Defending Dogs From Everyday Injustices in Viral Ad Series
ViralEN
This Golden Retriever 'Lawyer' Is Defending Dogs From Everyday Injustices in Viral Ad Series

A 7-year-old golden retriever named Kensington has gone viral with a parody ad series for her dog law firm. Discover the story behind the account fighting for canines everywhere.

Beyond the Toast: The Kelce-Swift Phenomenon as a Blueprint for Modern Media Leverage
ViralEN
Beyond the Toast: The Kelce-Swift Phenomenon as a Blueprint for Modern Media Leverage

Jason Kelce's toast highlights the Kelce-Swift phenomenon's massive impact on media, marketing, and sports. Discover its lessons for executives in organic virality and audience engagement.

Coldplaygate's Second Act: How a Tech Scandal Became a Ruthless Brand Strategy
ViralEN
Coldplaygate's Second Act: How a Tech Scandal Became a Ruthless Brand Strategy

Beyond the celebrity feud, the Astronomer-Paltrow ad reveals a new, high-risk playbook for turning HR crises into viral marketing. A PRISM analysis.

Beyond Bromance: How BTS V’s ‘Dating Rumors’ Reveal the New Fandom-Powered Media Economy
K-CultureEN
Beyond Bromance: How BTS V’s ‘Dating Rumors’ Reveal the New Fandom-Powered Media Economy

BTS V's viral 'dating rumors' are more than gossip. Our analysis reveals how fandoms are building a new media economy and what it means for the future of brands.

The 'Swift Effect': How a Single Pillow Accidentally Triggered a Viral Marketing Case Study
ViralEN
The 'Swift Effect': How a Single Pillow Accidentally Triggered a Viral Marketing Case Study

A pillow in Taylor Swift's dressing room went viral. We analyze the 'Swift Effect' and why this accidental endorsement is a masterclass in modern marketing.