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#To My Beloved Thief

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KBS's New Formula: Why 'To My Beloved Thief' is a Strategic Play for K-Content's Future
K-CultureEN
KBS's New Formula: Why 'To My Beloved Thief' is a Strategic Play for K-Content's Future

An analysis of 'To My Beloved Thief,' examining how KBS is using star power and IP modernization to compete in the global streaming era.

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MC
Minho Choi
PRISM

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