#K-pop brand reputation ranking
Total 2 articles
K-CultureEN
K-Pop by the Numbers: What Does a Brand Score Actually Measure?
Korea's Business Research Institute ranked 755 boy group members by brand reputation this April. But when fan love becomes data, who really benefits from the score?
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MC
Minho Choi
K-CultureEN
The Algorithm Behind Your Favorite Idol
South Korea's Korean Business Research Institute ranked 730 girl group members by brand reputation this March. IVE's Jang Won Young topped the list — but what does that number actually measure?
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MC
Minho Choi