#K-EXPO Inkigayo Paris Taemin NCT WISH

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K-Pop as Diplomacy: What Paris Reveals About Hallyu's Next Phase

SBS's 'K-EXPO Inkigayo in Paris' taps Taemin and NCT WISH for a Korea-France diplomatic anniversary. Behind the lineup lies a calculated bet on K-pop as state soft power.

May 11, 2026