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#JYP CJ ENM Tencent partnership

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JYP, CJ ENM, and Tencent Join Forces to Reshape K-Pop's China Strategy
K-CultureEN
JYP, CJ ENM, and Tencent Join Forces to Reshape K-Pop's China Strategy

JYP CHINA partners with CJ ENM and Tencent Music to establish ONECEAD Entertainment, marking a strategic shift in how K-Pop companies approach the Chinese market through localized content creation.