#HYBE
Total 22 articles
The backlash against LE SSERAFIM's Sakura isn't just fan drama. It's a critical stress test for HYBE and the entire K-Pop industry's global strategy.
Min Hee Jin's court testimony is more than a legal battle; it's a stress test on HYBE's multi-label model, questioning the future of K-Pop IP creation.
The controversy over BTS Jungkook's tattoos isn't just fan drama. It's a critical signal of a shift in K-Pop's global strategy and idol-fan dynamics.
KATSEYE's Manon sparked a global debate with a pre-debut photoshoot. Discover why the 'controversy' reveals a massive culture clash in K-pop.
KATSEYE Manon's pre-debut photoshoot sparked a global culture war online. Here's why the 'scandal' is actually a massive win for K-pop's future.
A pre-debut photoshoot of KATSEYE's Manon sparked online debate. We break down why the 'scandal' is actually a sign of K-pop's global evolution.
A pre-debut photoshoot of KATSEYE's Manon sparked online debate. We break down why the 'scandal' is actually a sign of K-pop's global evolution.
A fan poll named BTS's V HYBE's top idol-actor over seasoned actors. We break down why this result reveals a major shift in fandom power and the future of K-dramas.
NewJeans fans sent protest trucks to support their idols, but it backfired spectacularly. We break down why the internet is calling them 'shameless'.
A simple announcement of K-pop collaborations sparked a global frenzy. Here's the strategic thinking behind the viral pairings and what it means for HYBE's future.