#Global Expansion

Mixue, a Chinese ice cream and tea chain, has quietly become the world's largest food service company with over 45,000 stores. Now it's bringing its sub-$5 pricing strategy to America, challenging established players.

MBC officially canceled 'Music Core in Macau' citing local circumstances. This decision reveals the gap between K-Pop's online popularity and offline expansion challenges.

Toho aims to triple its overseas revenue share by 2032. Discover how the Godzilla owner plans to conquer the US market with Kabuki dramas and character power.

Asahi Group Holdings expands into East Africa by acquiring brewing operations from a British major. Explore the market potential and strategic implications.

Jollibee Foods announces a spinoff of its international division for a planned US listing in 2027. Read about the strategy behind this major global expansion.

Orion Corp. to invest 240 billion won (US$167M) for its Russia plant expansion 2027 to meet K-food demand. Cumulative sales set to hit 2 trillion won.

Japanese railway operator Nishitetsu plans to enter India's housing market by 2028. Following success in Vietnam, the company aims to capitalize on India's premium residential boom.