#Fan Culture
Total 15 articles
EN
From J-Pop Stage to Wedding Aisle: Why an Ex-Idol's 'Perfect Day' Went Viral
A former Nogizaka46 member's marriage on her 30th birthday is more than celebrity news. We break down the cultural forces and fan dynamics that made it go viral.
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MC
Minho Choi
EN
The 'Swift Effect': How a Single Pillow Accidentally Triggered a Viral Marketing Case Study
A pillow in Taylor Swift's dressing room went viral. We analyze the 'Swift Effect' and why this accidental endorsement is a masterclass in modern marketing.
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MC
Minho Choi
EN
One Member's Absence, a Million Reactions: Why the EXO Lay Fanmeeting News Broke the Internet
SM Entertainment announced EXO's Lay will miss a fanmeeting, sparking a massive online reaction. We break down why it happened and what it means for K-pop.
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MC
Minho Choi
PRISM by Liabooks
PRISM
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