#Brand Risk
Total 3 articles
K-CultureEN
K-Influencer's Narcotics Scandal: A Wake-Up Call for K-Culture's Digital Frontier
A deep dive into how YouTuber Short Mouth Sun's narcotics investigation signals a critical shift in K-Culture's creator economy, impacting brands, platforms, and regulatory oversight.
TechEN
Sequoia's 'Spiky' Partner Problem Is a Litmus Test For Its New Leadership
Sequoia partner Shaun Maguire's false accusation is more than a PR crisis. It's a test for new leadership and exposes a strategic schism in venture capital.
EN
The Stupidity Economy: How Viral Fails Became a Digital Gold Rush
It's not just about memes. Viral 'stupidity' is a powerful economic engine driving the attention economy. PRISM analyzes the impact on tech, brands, and society.