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Total 4 articles

Beyond Grief: How Public Figures Navigate Personal Tragedy in the Digital Age
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Beyond Grief: How Public Figures Navigate Personal Tragedy in the Digital Age

Explore how George Clooney's sister's passing highlights the strategic implications of personal tragedy for public figures in the digital age, influencing media, empathy, and brand.

The Chalamet Paradox: Why Hollywood's Old Playbook is Failing in the New Media Age
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The Chalamet Paradox: Why Hollywood's Old Playbook is Failing in the New Media Age

Timothée Chalamet's 'arrogant' Oscar comment reveals a clash between old Hollywood PR and the new rules of digital brand management. An analysis.

The Biles Blowback: Why a Doberman Puppy Ignited a Crisis of Influence and Brand Authenticity
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The Biles Blowback: Why a Doberman Puppy Ignited a Crisis of Influence and Brand Authenticity

Simone Biles' new puppy has ignited a firestorm. Our analysis unpacks the clash between celebrity influence, brand authenticity, and activist marketing.

The Authenticity Tax: Why Celebrity Photoshop Fails Are a Boardroom-Level Warning
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The Authenticity Tax: Why Celebrity Photoshop Fails Are a Boardroom-Level Warning

Celebrity photoshop fails signal a larger business trend: the 'Authenticity Tax.' PRISM analyzes the brand risk and the coming tech wave of digital provenance.