#BTS Heartbeat 100 million views

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BTS's "Heartbeat" Hits 100M Views—What a Game OST Reveals About K-Pop's Long Game

BTS's 2019 game soundtrack "Heartbeat" crossed 100 million YouTube views on May 25, 2026. Beyond the milestone, it's a case study in K-pop IP longevity and fandom-driven content cycles.

May 25, 2026