Toyota India EV Urban Cruiser Ebella Debuts to Tackle World's 3rd Largest Market
Toyota has launched the Urban Cruiser Ebella, its first electric vehicle for the Indian market. Developed with Suzuki, this EV marks Toyota's entry into the world's 3rd largest auto market.
Hybrid king Toyota is finally plugging in. The world’s top-selling automaker has officially entered India's electric vehicle race, a sector that's rapidly accelerating in the world's third-largest auto market.
The Toyota India EV Urban Cruiser Ebella Market Entry
On January 20, 2026, Toyota’s Indian unit unveiled the Urban Cruiser Ebella in Mumbai. This represents a major milestone as the company's first battery-electric offering specifically tailored for the South Asian nation's evolving consumer demands.
Partnership with Suzuki and Local Manufacturing
The Ebella's development is a collaborative effort with Suzuki, leveraging a long-standing alliance in the region. To support this EV push, Maruti Suzuki plans to invest $3.9 billion in a new Indian plant. While official pricing remains under wraps, the vehicle aims to compete directly with localized models from Tata Motors and Mahindra, which currently dominate the affordable EV segment.
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