TikTok Shop 推出數位禮品卡，500美元上限搶攻節慶電商大餅
TikTok Shop推出數位禮品卡功能，金額從10美元至500美元，意在搶攻節慶購物市場，與亞馬遜等巨頭競爭。此舉正值TikTok面臨所有權變更與平台治理挑戰的動盪時期。
儘管深陷所有權變更與商品違規的風暴，TikTok並未放慢腳步。相反地，在2025年聖誕節前夕，它為龐大的電商帝國投下了一枚震撼彈：數位禮品卡，正式向亞馬遜、eBay等傳統巨頭下戰帖。
社群媒體巨擘TikTok為其在2023年推出的電商業務「TikTok Shop」，推出了一項全新功能，允許用戶購買數位禮品卡。此舉被視為瞄準節慶假期的送禮商機，意圖吸引消費者考慮TikTok Shop禮品卡，而非傳統的Amazon或eBay選項。
節慶送禮新戰場
根據TechCrunch報導，用戶可購買面額從10美元到500美元不等的禮品卡。贈送者還能用慶祝節日、生日、婚禮等主題的動畫設計，打造個人化的禮品卡。收禮者在接受禮品卡後，還能回傳感謝函，增加互動性。
內憂外患下的佈局
值得注意的是，此功能是在TikTok的動盪時期推出。該公司近期不僅正式更換了所有權，舉辦了一場頗具爭議的頒獎典禮，其TikTok Shop平台本身也面臨大量違反其服務條款的商品充斥等挑戰。在內憂外患之下推出禮品卡，凸顯了TikTok鞏固其電商業務的決心。
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