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K-CultureAI Analysis

Taxi Driver 3 Hits Record 14.0% Rating, Dominates 20-49 Demographic Since October

2 min readSource

SBS's 'Taxi Driver 3' hit a new high with 14.0% viewership. It is now the most-watched show among the 20-49 demographic since October.

14.0% viewership ratings prove it's in a league of its own. SBS's hit drama Taxi Driver 3 is gaining steam as it races towards its finish. On December 27, 2025, the series achieved its highest viewership ratings to date, solidifying its position as a weekend powerhouse.

Breaking All-Time Highs

According to Nielsen Korea, the latest episode of Taxi Driver 3 rose to an average nationwide rating of 14.0 percent. This marks a new all-time high for the season, reflecting the intense interest in the Rainbow Taxi crew's quest for justice. The show's ability to blend high-octane action with emotional depth continues to resonate with a broad audience.

Winning the Key Demographic

Perhaps more impressively, the drama has become a favorite among viewers aged 20 to 49. In this key demographic—highly valued by advertisers—it's the most-watched show across all genres since October. Its grip on the younger audience suggests that the "K-Dark Hero" genre has long-term staying power in the global content market.

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