Books or Backdrops? The China Photogenic Bookstores Trend Sparks Conflict

In China, bookstores are booming, but there's a catch: it's not because people are reading more. These once-quiet sanctuaries have turned into high-traffic zones for influencers looking for the perfect shot.

The Rise of China Photogenic Bookstores Trend

According to Johnny Wan from SCMP, reported on Jan 15, 2026, eye-catching interior designs are drawing photographers and influencers to snap photos among the bookshelves. These stunning architectural wonders have become the newest hotspots for aspiring social media stars.

However, the shift is creating a rift. China's traditional bookworms argue that the constant influx of crowds, noise, and flash photography is ruining the tranquil vibe that bookstores should provide. What was meant to be a place for literacy is now a set for a photo shoot.

A Battle Between Influence and Intellect

In a 02:04 video report, the contrast is clear. While influencers focus on their angles, frustrated readers struggle to concentrate. Many bookstores find themselves in a tough spot—they need the foot traffic that viral designs bring to stay afloat, yet they risk alienating their core audience.