A 1% Gap: Global Smartphone Market Share 2025 Shows Apple's Slim Lead

The battle for global dominance has never been tighter. While Apple managed to hold onto the top spot in the Global Smartphone Market Share 2025 rankings, Samsung Electronics isn't far behind. Data from Counterpoint Research reveals a razor-thin 1% margin between the two tech giants, as Samsung saw a 5% surge in shipments.

Global Smartphone Market Share 2025 Rankings

According to reports from Yonhap and industry trackers, Apple secured 20% of the market in 2025, growing by 2% points compared to the previous year. Samsung followed closely with 19%, bolstered by its aggressive strategy in both budget and premium segments.

• No. 1: Apple (20% share, up 2% points)
• No. 2: Samsung (19% share, up 1% point)
• No. 3: Xiaomi (18% share)
• No. 4: Vivo (8% share)
• No. 5: OPPO (8% share)

What Drove Samsung's 5% Growth?

The success wasn't just about one phone. While the budget-friendly Galaxy A series handled the heavy lifting in volume, the premium Galaxy Fold 7 and the flagship Galaxy S25 both outperformed their predecessors. Looking ahead to 2026, analysts expect both Samsung and Apple to maintain stability by leveraging their robust supply chains to offset rising production costs.