Apple Services Growth 2025: Developers Earn $550 Billion as Ecosystem Surges
Apple Services hit record highs in 2025, with $550 billion paid to developers. Explore the growth of the App Store, Apple Pay, and Apple TV+.
$550 billion. That's the staggering total Apple has paid out to developers since the App Store launched in 2008. Senior VP Eddy Cue hailed 2025 as a "record-breaking year," proving that the tech giant's service ecosystem is no longer just a side business—it's a primary engine of growth.
Apple Services Growth 2025: Dominating the Platform Economy
According to the latest data, the App Store averaged 850 million weekly users in 2025, up from 813 million the previous year. Apple Pay also hit a major milestone, surpassing $100 billion in merchant sales. The payout to developers saw a massive jump, doubling from the $260 billion reported in 2021, signaling a rapid acceleration in the app economy.
Streaming Momentum and Competitor Struggles
Apple TV+ saw a 36% increase in monthly engagement, fueled by hits like "Severance" and the record-breaking film "F1." Meanwhile, Apple Music reported its best year ever. This growth comes amid controversy for Spotify, as several artists pulled their catalogs in protest of CEO Daniel Ek's investment in defense technology, potentially driving users toward Apple's platform.
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