Samsung and SK Hynix Fuel AI Memory Super Cycle with 2026 Stock Rally

A 40% price surge is coming. The memory chip market is entering a massive rally in 2026 as AI demand continues to outpace supply. Industry giants Samsung Electronics and SK Hynix are leading the charge, with stock prices hitting new milestones as investors bet on a prolonged semiconductor super cycle.

Samsung SK Hynix AI Memory Rally 2026: The Core Drivers

According to Bloomberg and CNBC, memory makers have outpaced logic chip designers in early 2026. SK Hynix shares have jumped 11.5% year-to-date, while Samsung has soared 15.9%. Micron isn't far behind with a 9% gain. These companies provide the essential memory required to train large-scale AI models from Nvidia and AMD.

Counterpoint Research projects that memory prices will rise another 40% through Q2 2026. The rally is particularly strong in the DRAM segment, where high-bandwidth memory (HBM) remains in critically short supply. Analysts expect Samsung to report a 140% jump in fourth-quarter operating profit, underscoring the massive earnings power of this cycle.

Wider Impact on TSMC and ASML Supply Chain

The optimism isn't confined to memory. TSMC has risen nearly 10%, while Intel is up 7%. Most notably, ASML, the Dutch lithography giant, has seen its stock climb 14%. Bernstein analysts recently hiked their ASML price target to €1,300 ($937), citing the upcoming capacity expansion wave planned for 2026-2027.