8-Hour Marathon: 40th Golden Disc Awards Duration Sparks Fatigue Controversy

It's an endurance test rather than a celebration. A viral video from the 40th Golden Disc Awards, held on January 12, 2026, has highlighted the physical toll of excessively long award ceremonies on K-pop artists.

The 40th Golden Disc Awards Duration and Idol Fatigue

The ceremony lasted for nearly 8 hours, a grueling timeframe that left even the most seasoned performers struggling to stay awake. According to clips circulating on X (formerly Twitter) and theqoo, IVE'sJang Wonyoung, Stray Kids'Felix, and ATEEZ'sChoi San were seen nodding off as they waited for winners to be announced.

Fans pointed out that while the 40th anniversary warranted celebration, many segments felt unnecessary. The slow process of calling presenters and long transitions contributed to the delay. Netizens sympathized with the idols, with one commenting, "Felix leaning on his finger to stay awake is heartbreaking," and another noting, "Even watching from home was exhausting."

Efficiency Over Excess in K-Pop Events

The controversy raises questions about the structure of year-end award shows. Experts suggest that as K-pop's global reach grows, these events must prioritize artist well-being and production efficiency to maintain international viewer engagement.