85% of 2025 New Crypto Tokens Bleed: Why the Airdrop Era Ended
85% of tokens launched in 2025 are trading below their initial price. Explore why the airdrop model failed and what's next for 2025 new crypto tokens performance.
Eight out of ten new crypto tokens launched in 2025 are underwater. Your 'next big thing' might actually be a falling knife. According to data from Memento Research, the dream of instant riches from new listings has turned into a nightmare for most retail investors.
2025 New Crypto Tokens Performance Analysis
The year 2025 was a reality check for the industry. Out of 118 major token generation events, 85% are currently trading below their initial valuations. The median token has plummeted more than 70%. This catastrophic performance stands in stark contrast to 2021, when tokens like AVAX and FTM minted millionaires overnight.
The Structural Failure of Misaligned Incentives
The root cause is a fundamental disconnect between token holders and product users. Large-scale airdrops and exchange-led distribution flooded the market with traders who had no intention of using the underlying technology. For instance, Plasma XPL crashed from a peak of $2.00 to under $0.20. Even high-profile projects like Monad have seen their value erode by 40% shortly after launch.
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