Lego Smart Play System Debuts at CES 2026: The Iconic Brick Finally Gets a Brain

The world's most famous analog toy is getting a high-tech upgrade. LEGO officially unveiled its Smart Play system at CES 2026 on January 5, blending physical building with responsive digital intelligence. It's a bold move to modernize the franchise without tethering children to smartphone screens.

Under the Plastic: The Lego Smart Play System Tech

According to TechCrunch, the system revolves around Smart Bricks, Smart Tags, and Smart Minifigures. These aren't just plastic blocks; they're powered by a patented ASIC chip smaller than a single Lego stud. This chip uses near-field magnetic positioning to recognize nearby tags, triggering context-aware actions like propeller sounds for a helicopter or light effects for a spaceship. An integrated accelerometer even detects when you're 'zooming' through the air, adjusting the sound effects in real-time.

Star Wars Sets and Launch Pricing

The first wave of products will feature the Star Wars universe. These sets allow characters like Luke Skywalker and Princess Leia to engage in interactive lightsaber duels fueled by the Smart Play system. Best of all for parents, there's no complex setup or pairing required—the bricks recognize each other instantly out of the box.

• Luke’s Red Five X-wing: $69.99, launching March 1.
• Throne Room Duel and A-wing: $159.99, preorders open this Friday.