BTS Jimin Photocard Sells for $2,000: Bunjang Global K-pop Merchandise Trend
Bunjang Global reports 8x user growth as K-pop fans drive a massive market for photocards. Learn how a $2,000 BTS Jimin photocard became a symbol of this global economy.
Can a single piece of paper be worth $2,000? In the world of K-pop, it's not just a possibility—it's a thriving market. Photocards, or 'poca,' have evolved from simple album inclusions into high-value collectibles. According to Yonhap News, South Korean secondhand marketplace Bunjang is seeing its international arm, Bunjang Global, explode as the primary hub for this niche economy.
Bunjang Global K-pop Merchandise Market Skyrockets
The numbers behind Bunjang Global's rise are staggering. CEO Choi Jaewha revealed that Monthly Active Users (MAU) surged from 430,000 in December 2024 to 3.59 million by December 2025, marking an eightfold increase. Global transaction value also jumped 53% year-on-year, with star-related goods accounting for over half of the volume.
In 2024, a rare photocard of BTS member Jimin sold for 3 million won (approx. $2,050), setting a record on the platform. Other high-ticket items included a signed MINX album for 2.75 million won and a signed Polaroid from UNIS Kotoko for 2.16 million won.
Eliminating Barriers in Global Peer-to-Peer Trade
To support international fans, Bunjang launched POCA Template and K WIKI, reducing information asymmetry. These tools help collectors verify item authenticity and market value. Furthermore, the company partnered with Delivered Korea for a rigorous quality inspection process before items are shipped overseas.
CEO Choi Jaewha emphasized that while Hallyu (the Korean Wave) provides momentum, trust is the most critical factor for sustainable growth. By implementing AI authentication via Corelytics, Bunjang Global aims to create a safe environment for fans to invest in their favorite artists.
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