Beyond Domestic Rivalry: Cho Won-tae Eyes Global Skies in Korean Air Asiana Airlines Merger

A massive fleet of 240 aircraft is ready to take off. Cho Won-tae, chairman of Hanjin Group, has signaled a definitive shift in strategy: the domestic market is no longer the battlefield. The ongoing Korean Air Asiana Airlines merger is the cornerstone of a plan to transform the carrier into a top-tier global player.

A Global Giant: The Korean Air Asiana Airlines Merger Strategy

In his New Year's message on January 5, 2026, Cho emphasized that the group's rivals are now international entities. According to Yonhap, he urged the organization to reform and expand its horizons to compete effectively on the world stage. The integration of Korean Air and Asiana Airlines is expected to create an aviation powerhouse operating a combined fleet of 240 aircraft.

Cho acknowledged that the path to becoming "one company" won't be without friction. He noted that the group might face internal differences and unexpected challenges amid rapid market shifts. However, he expressed confidence that a shared determination to bolster the South Korean economy would unite the workforce.

Regulatory Hurdles and Service Innovations

The merger faces ongoing scrutiny. The Fair Trade Commission (FTC) recently ordered Korean Air to revise its mileage integration plans to protect consumer interests. Meanwhile, the airline is pushing forward with technological upgrades, including the rollout of Starlink in-flight internet services starting next year to stay competitive.