GM Korea 2025 Annual Sales Slide 7.5% as Domestic Demand Plunges 39%
GM Korea's annual sales for 2025 dropped 7.5% year-on-year to 462,310 units, with domestic sales taking a massive 39.2% hit.
A sharp 40% dive in domestic demand has left a significant mark on the bottom line. GM Korea, the South Korean unit of General Motors, reported on Monday that its annual sales for 2025 dropped by 7.5% compared to the previous year. According to Yonhap News, the carmaker sold a total of 462,310 vehicles last year, down from 499,559 units in 2024.
GM Korea 2025 Annual Sales Performance Breakdown
The breakdown of the numbers reveals a struggling domestic front. In 2025, domestic sales plummeted by 39.2% to just 15,094 units. Exports also saw a downward trend, albeit more moderate, sliding 5.8% to 447,216 units. The month of December alone reflected this struggle, with domestic sales falling 36.6% year-on-year to 1,142 units, while exports edged down by 0.3% to 51,358 units.
| Metric | 2024 Performance | 2025 Performance | YoY Change |
|---|---|---|---|
| Total Sales | 499,559 units | 462,310 units | -7.5% |
| Domestic | Est. 24,832 units | 15,094 units | -39.2% |
| Exports | Est. 474,727 units | 447,216 units | -5.8% |
2026 Strategy: Betting on Premium Diversification
Despite the lackluster figures, GM isn't backing down from the Korean market. Gustavo Colossi, Vice President of Sales and Services at GM Korea, stated that the company plans to introduce a diverse lineup of GMC and Buick models in 2026. This pivot suggests a strategic shift toward higher-margin premium vehicles to compensate for the shrinking volume in the budget segment.
Investment Note: The massive drop in domestic sales poses a risk to long-term operational stability within Korea. Investors should monitor whether the premium brand expansion successfully captures market share from local incumbents.
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