January 2026 Variety Show Brand Reputation Rankings: Miss Trot Claims the Crown
Check out the January 2026 Variety Show Brand Reputation Rankings. Miss Trot takes first place as the Korean Business Research Institute analyzes consumer data and media trends.
Trot fever is still going strong as we kick off the new year. The Korean Business Research Institute has unveiled its brand reputation rankings for variety shows for January 2026, and the hit audition program Miss Trot has secured the No. 1 spot. This ranking confirms the program's massive influence on both television and social media.
Analyzing the January 2026 Variety Show Brand Reputation Rankings
The rankings were determined through a comprehensive big data analysis of 50 popular variety programs. Data was collected from December 4, 2025, to January 4, 2026. The institute measured several key indexes, including consumer participation, media coverage, interaction, and community awareness to calculate the total brand reputation score.
Why Miss Trot Continues to Dominate
The success of Miss Trot isn't just about high viewership ratings. According to the data, the show excelled in the interaction and community awareness categories, meaning viewers are actively discussing the show and its contestants across various digital platforms. This grassroots engagement is what sets it apart from traditional variety formats.
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