Advertisement Model Brand Reputation January 2026: Park Jeong Min Leads
Discover the winners of the January 2026 Advertisement Model Brand Reputation rankings. See how big data and social values are shaping the future of K-advertising.
Who's the hottest face in Korean advertising right now? The Korean Business Research Institute just dropped its January advertisement model brand reputation rankings, revealing which stars are scoring big with consumers. The data, pulled from December 6, 2025 to January 6, 2026, analyzes consumer participation, communication, media impact, and social values to determine the top players.
January's Top 5 Advertisement Models
- 1st: Park Jeong Min (1,145,562 index, up 8.43% from December, with a 94.74% positive sentiment)
- 2nd: Kim Woo Bin (1,073,333 index, a massive 91.96% surge from the previous month!)
- 3rd: Lim Young Woong (1,066,183 index)
- 4th: Byeon Woo Seok (921,482 index)
- 5th: IVE (910,036 index)
K-Pop and Beyond: The Rest of the Top 30
The remaining spots in the top 30 showcase a diverse range of talent, reflecting the breadth of influence within the Korean entertainment industry. From K-pop icons like BTS (6th) and BLACKPINK (15th) to beloved entertainers such as Yoo Jae Suk (7th) and sports stars like Son Heung Min (8th), the list highlights the power of celebrity endorsements in South Korea.
Other notable figures include actors Shin Min Ah (9th), Gong Yoo (11th), and Park Bo Gum (14th), alongside esports legend Faker (10th) and musical talents like aespa (22nd) and Lee Junho (25th).
This content is AI-generated based on source articles. While we strive for accuracy, errors may occur. We recommend verifying with the original source.
Related Articles
OA Entertainment has announced legal action against malicious posts targeting BLACKPINK's Jennie. What does this mean for K-pop's fan culture, artist rights, and the platforms caught in between?
BLACKPINK's Jisoo stars alongside Seo In Guk in Netflix rom-com 'Boyfriend on Demand.' Is this K-drama's next big hit—or a fandom play dressed up as content?
tvN's 'Siren's Kiss' just dropped new stills of Park Min Young receiving a gift from her dead fiancé. Here's why that one scene captures everything compelling about this K-drama.
ENA's upcoming drama 'Climax' pairs Ju Ji Hoon as a morally ambiguous prosecutor with Oh Jung Se as a ruthless chaebol heir. What does this casting say about where K-drama is headed?
OA Entertainment has announced legal action against malicious posts targeting BLACKPINK's Jennie. What does this mean for K-pop's fan culture, artist rights, and the platforms caught in between?
BLACKPINK's Jisoo stars alongside Seo In Guk in Netflix rom-com 'Boyfriend on Demand.' Is this K-drama's next big hit—or a fandom play dressed up as content?
tvN's 'Siren's Kiss' just dropped new stills of Park Min Young receiving a gift from her dead fiancé. Here's why that one scene captures everything compelling about this K-drama.
ENA's upcoming drama 'Climax' pairs Ju Ji Hoon as a morally ambiguous prosecutor with Oh Jung Se as a ruthless chaebol heir. What does this casting say about where K-drama is headed?
Thoughts
Share your thoughts on this article
Sign in to join the conversation