Google Gemini Personal Intelligence Beta Debuts to Challenge Apple AI
Google launches 'Personal Intelligence' for Gemini, integrating Gmail and Photos for personalized reasoning. Available now for AI Pro subscribers in beta.
Your AI assistant just got a memory upgrade. Google has launched its new Personal Intelligence tool in beta for the Gemini app, allowing it to connect the dots between your Gmail threads and Google Photos library to provide deeply personalized answers.
Google Gemini Personal Intelligence: Proactive Insights via Gemini 3
According to a blog post by Josh Woodward, Vice President of Google Labs, the new feature leverages Gemini 3 to "reason across your data." Unlike previous iterations that merely retrieved info, this system understands context without being told exactly where to look. It's Google's latest move to maintain its edge in the generative AI market against competitors like OpenAI.
Availability and Competitive Landscape
The feature is currently available to Google AI Pro and AI Ultra subscribers in the U.S. It directly competes with Apple Intelligence, which similarly integrates cross-app data to assist with context-aware tasks. Interestingly, this comes just after Apple confirmed it's using Google's tech to power parts of its major Siri upgrade.
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